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New Excellence, the leading protection hair colour** has been transformed. Experience Triple-Care Cr?me Colour: an advanced technology, enriched with 3 ingredients. Pro-keratin Excellence Cr?me Revitalises colour. Hair feels Stronger. Ceramide Enriched with Ceramide, a replica of hair's natural cement, leaves the hair looking Smoother and feeling Protected. Collagen Known for its firming properties collagen-infused Excellence Cr?me leaves hair feeling replenished. The result: Stronger feeling hair, 85% less breakage from brushing*. Hair feels silky soft. Rich long-lasting colour. 100% grey coverage Because you deserve excellence * Instrumental test - natural hair coloured with Excellence vs. natural hair after shampoo. ** AC Nielsen value sales Jan - Dec 2010. Select your perfect shade Result will vary depending on your natural colour. If you are deciding between 2 shades, choose the lightest. Group III: Permanent haircolour Colour lastingness: Permanent colour. Does not wash out Coverage: 100% grey coverage Texture: Non-drip cr?me Development time: 30 minutes
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