Active Naturals Lupine Botanicals Gentle Anti-Fade System for Long-Lasting Color Brilliance Keep you color truer longer-naturally. With just one wash instantly reveal your vibrant shine with this rich-lathering shampoo. Our exclusive Active Naturals? anti-fade system features color-fortifying lupine botanical, scientifically shown to seal the cuticle, helping to lock in color for long-lasting, healthy brilliance. Scientifically shown to protect your hair to help extend the life of your color*. Infuses fade resistant moisture and reduces breakage for soft, manageable hair. Developed by our expert team of scientists and a stylist, our Active Naturals? formula harnesses the power of nature and science for beautiful, long-lasting color brilliance-Guaranteed. Dermatologist Recommended for over 60 years. Recycle because it matters. Made in Canada
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