L'Oreal Professionnel Majiblond Ultra Ionene G Incell Hi.Lift Haircolor 903S delivers natural and long lasting Super Light Natural Golden Blonde color. It is not formulated with any kind of harmful chemicals unlike other products that damage your hair. The core and patented technology involved in the formulation of this effective and hair enhancing product includes the complex ingredients such as Incell and Ionene, offering a well conditioned, shiny and healthy hair to you.