Vidal Sassoon London Luxe is a collection of fashion-forward, ultra vibrant shades crafted with salon expertise for up to eight weeks of salon-vibrant color. Each shade is mixed to calibrate the right blend of pigments, incorporating salon expertise into every box. Now you can let your hair color ideas run wild with amazing, on-trend colors from Vidal Sassoon.

Fashion-forward, red hair color

Up to eight weeks of vibrant color

Vidal Sassoon HydraBlock Technology helps prevent fading

Use this shade guide to find the shade for you. For best results, stick within one to two shades of your current hair color. If you are trying to decide between two shades, choose the lighter one. The color result will depend on your natural hair color; it is not recommended for more than 50 percent gray hair.

For optimal results, try Vidal Sassoon ColorFinity Shampoo with antioxidants; Conditioner with color stabilizers and 2-Minute ShadePrecision treatment to keep your intense color for more than 40 washes with optimal fade prevention.

Here’s another genius tip that will always help you keep your color as vibrant as possible. Everyone thinks that it’s the shampoo that causes your hair color to fade. Not true! In fact it is the water and the minerals within the water that actually strip your hair of the rich color. Over time, the color molecules begin to break up, and slowly your once vibrant color becomes a dull, bland reminder of the color you used to have.

One way to help prevent your color from fading is to choose Vidal Sassoon Pro Series Hair Color with Vidal Sassoon HydraBlock technology that actually helps block water from breaking down your color. Used with the ColorFinity collection, which prevents fading, the system is designed to leave your hair nourished, shiny, and fade resistant.

Keep your color as vibrant as the day you colored it with the complete Vidal Sassoon lineup.

Step 1 ? Color: With London Luxe for fashionably bold, vibrant color and HydraBlock technology to keep your color virtually water resistant.

Step 2 ? Cleanse & Condition: With ColorFinity Shampoo & Conditioner to keep your intense color for more than 40 washes with optimal fade prevention.

Step 3 ? Treat: Finish with 2 Minute ShadePrecision Treatment. Deep conditioning, it locks in your hair dye and prevents your color from shifting.

Q: How long can I expect the color to last?
A: The Vidal Sassoon London Luxe Color stays vibrant for more than 40 washes with its Vidal Sassoon HydraBlock technology that helps prevent water from fading your fresh color.

Q: Is it easy to apply the formula myself?
A: Each package includes detailed step-by-step instructions, so anyone will be able to easily apply the formula.

Q: How often should I color my hair?
A: You should color your hair roughly every 6-8 weeks for maximum coverage, depending on how fast your hair grows.